Functional Advertising

Billboards are often overlooked, annoying and ineffective. That is, until now. The creative folk over at Ogilvy & Mather France took billboard advertising to the next level. Their concept for IBM’s People for Smart Cities Program is truly interactive and helpful!. By adding a simply bend to the billboard advertisement, they were able to create a useful interaction between the advertisement and urban residents.

interactive-advertisement-billboards-by-ibm-ogilvy-paris-4-580x326 ibm1 ibm

Toronto International Film Festival

Toronto is poised to be the centre of the universe for autograph hounds, movie stars, p.r. flacks, directors, paparazzi, jet-setters, Hollywood wheelers-and-dealers, popcorn wholesalers and, of course, thousands of film buffs.

The curtain rises on the Toronto International Film Festival Thursday. Here are some ofthe films I looking forward to at the festival.

Gravity

George Clooney and Sandra Bullock star in this highly anticipated 3D space thriller from acclaimed director Alfonso Cuarón (Children of MenY Tu Mamá También).  During a spacewalk, debris from a satellite crashes into the space shuttle leaving it mostly destroyed, and stranding the crew in space with limited air.

Sarah Prefers to Run  

The only Canadian film to screen in Cannes’ Official Selection this year, Chloé Robichaud’s feature explorers a controlled and methodical young woman. Sarah is interested in pursuing an athletic career as a runner, and decides to move to the city and enroll in McGill to begin the next phase of her training. It soon becomes clear that she is so goal-oriented, though, that she’s cornered herself into an ascetic lifestyle.

Horns

Blamed for the brutal murder of his longtime girlfriend (Juno Temple), a small-town guy (Daniel Radcliffe) awakens one morning to find a pair of horns growing from his head, in this offbeat supernatural thriller.

Dallas Buyers Club

Matthew McConaughey, Jennifer Garner and Jared Leto star in director Jean-Marc Vallée’s (The Young VictoriaC.R.A.Z.Y.) take on the true story of accidental AIDS activist Ron Woodroof, whose cross-border smuggling network brought much-needed treatments into the hands of HIV and AIDS patients neglected by the medical establishment