Functional Advertising

Billboards are often overlooked, annoying and ineffective. That is, until now. The creative folk over at Ogilvy & Mather France took billboard advertising to the next level. Their concept for IBM’s People for Smart Cities Program is truly interactive and helpful!. By adding a simply bend to the billboard advertisement, they were able to create a useful interaction between the advertisement and urban residents.

interactive-advertisement-billboards-by-ibm-ogilvy-paris-4-580x326 ibm1 ibm

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